Iten, Kenya — The beginning of everything
Altitude approximately 2,400m.
Iten, Kenya, is a mecca for marathon runners from all over the world.
In this city, running is not a special activity, but rather an integral part of daily life.
People running on the red dirt roads in the early morning, runners gathered at the Olympic Corner.
Within that landscape, the Kenyan bracelet has long been a beloved item.
Even now, at the Iten factory,
Each bracelet is handcrafted by skilled artisans.
Because it's not mass-produced, but finished by hand,
Each one will have a different expression and presence.
The culture of Kenyan bracelets
In Kenya, bracelets are like a "little lucky charm" for runners.
Speed is not guaranteed.
However, to stay with the time spent running,
It has been worn by people of all generations as something that helps to regulate one's emotions.
Bracelets made in experienced workshops,
Despite using tiny beads, it boasts high durability.
Because of its quality and background, not only people who visit Kenya,
It has also been naturally chosen in the field of track and field.
Athletes competing in world championships and top Japanese runners have encountered this bracelet in Iten.
The sight of people running with them attached to their arms is an extension of that trend.
_HEIC.png)
LEO AFRICA's policy
LEO AFRICA is
I want to bring Kenyan culture to Japan in the right way.
Therefore, the choice we made was,
This is a "made-to-order" system that connects us directly with local artisans.
We produce them once a month, according to the number of orders.
Production, inspection, and packaging are all carried out on-site.
We deliver only items that leave a lasting meaning in each and every piece.
All bracelets include:
It comes with a handmade, specially designed bag made from Kitenge, a traditional African fabric.
Each pattern is unique, and like the bracelets, each one is a one-of-a-kind item.
Everyone has their own reasons for running.
As a quiet presence to accompany you during that time.
From Iten, Kenya
A bracelet arrives from a town of runners.
About LEO AFRICA
Kenya, the kingdom of marathons.
It's a common sight to see many people running early in the morning.
In this country where running is deeply rooted in the culture,
The Kenya Bracelet has been loved by many runners.
LEO AFRICA is
As a bridge between Kenyan culture and Japanese runners,
We are delivering this bracelet.
We collaborate with a trusted local manufacturer,
We have achieved a quality that combines delicacy and durability.
